Driven by both consumption upgrading and technological innovation，The Chinese kitchen appliance industry is undergoing profound changes.Say goodbye to the era of pure incremental game theory，intelligentization、Health oriented、scenario-based、Environmental protection and personalization have become the core development engines，The industry welcomes a trend led by user demand and technological empowerment“Intelligent manufacturing upgrade”New Stage.

Health technology leads the consumer trend，Kitchen transforms into a home“Nutrition Center”

Against the backdrop of rising public health awareness，The demand for small household appliances with health functions has surged.air fryer、Oil-free cooking machine、Low temperature slow cooking machine“Low fat and smoke free”Concept conquers the market；Accurate temperature control rice cooker、Wall breaking machine maximizes nutrient retention；Fruit and vegetable disinfection machine、Washing and disinfection all-in-one machine guards the health defense line of family dining table.

JD Consumer Trends Display，2024 First quarter of the year“healthy cooking”The year-on-year growth of search volume for small household appliances exceeds 65%.Li Li, R&D Director of Haier Group, pointed out that：“The future kitchen is not just a cooking space，Moreover, nutrient intake is managed through intelligent devices‘Family Health Management Center’，Food processing、The nutritional ratio function will be the focus of technological breakthroughs.”

Lazy economy drives technological leap forward，“free your hands”Becoming a necessity

The fast-paced urban lifestyle gives birth to a thriving population“Lazy economy”demand.Intelligent food processor、Automatic cooking robot、Products that can complete multi-step cooking, such as cooking stations that integrate washing, cutting, and blending, have rapidly emerged.Market research firm Euromonitor International predicts，2027 The compound annual growth rate of the global cooking robot market can reach 18%.

“One click start and enjoy ready to eat meals”Becoming a core pain point for consumers.The automatic cleaning and wall breaking machine launched by Joyoung Technology、Fotile“Mibo”The series of cooking all-in-one machines are all convenient to operate、Cleaning and labor-saving have become popular products.Introduction of Suning.com Store Manager：“Self cleaning and intelligent recipe functions are currently the most appealing keywords for consumers to place orders.”

Intelligent upgrade with deep integration scenarios，Interconnection enhances user experience

5G and AI Technology application accelerates the intelligent process of kitchen small appliances.“Voice linkage+AI algorithm”Realize precise temperature control and temperature regulation；mobile phone APP Remote control and reservation function break through time limitations；Intelligent storage system provides customized preservation solutions for food ingredients.

Industry experts point out that，The core of future competition lies in building a unified intelligent ecosystem.Top brands such as Midea are focusing on promoting the development of standards for home appliance interoperability.“Inter device command interoperability will enable kitchen appliances to form a complete closed-loop service chain，Scene linkage brings about a qualitative change in experience.”An industry analyst interpreted it this way.

Green and low-carbon reshaping industry standards，Personalized innovation drives segmented markets

The concept of sustainable development promotes the upgrading of products towards energy conservation and environmental protection.Numerous brands launch modular design to extend product lifespan，The use of biodegradable material accessories is gradually becoming popular.According to data from iMedia Consulting，Nearly 80% of consumers are willing to pay a premium for small appliances that conform to the low-carbon concept.

The trend of consumption stratification is also very obvious：High end brands lead technological innovations such as steam ovens；Mini appliances fit the single economy scenario；retro design、Co branded products cater to aesthetics and emotional expression.German brandBOSCH Designer Zhang Ming shared：“Products are not just about being easy to use，It also needs to be able to express users' attitudes towards life and aesthetic preferences.”

Accelerating globalization layout，Building International Competitiveness through Intelligent Manufacturing in China

Chinese kitchen appliances are experiencing strong growth overseas due to innovation and price advantages.Has become a cross-border e-commerce platform“Hot selling main force”.According to customs data，2023 Annual increase in export value of kitchen appliances 9.7%，Significant growth in market share in emerging markets.

Facing the coexistence of opportunities and challenges，Xu Hong, President of China Household Appliances Research Institute, strongly emphasizes："The next stage of growth in the industry lies in‘technical barriers+brand value’The bidirectional construction.Encourage top enterprises to increase research and development、Improve ecology，Only by bringing innovation back to real needs can we cross the cycle."

Future Prospects

After experiencing a period of structural adjustment，The kitchen small appliances industry demonstrates strong resilience.followAI model、Deep empowerment of new material technology，Integrating Health、intelligent、convenient、The green new generation kitchen ecosystem will mature.Who can reshape usage scenarios with user centricity、Enhance service value，Who can be there“Urgent upgrade required”Market seizes the leading opportunity.

current，It's not just smoke rising in the kitchen，There is also a continuous surge in new quality productivity.Innovate and embrace change、Craftsmanship improves quality，A picture of the era of intelligent manufacturing transformation of small kitchen appliances in China，Writing and laying out.

Industry Overview

· Health function category：air fryer、Vacuum food processor、Intelligent thawing board、Low sugar rice cookers lead the market

· Breakthrough Point in Intelligent Ecology：Unified Internet Control Protocol，Cloud computing power enhances service accuracy

· Environmental protection direction：Product lifecycle recyclability certification、Large scale application of easily recyclable materials

· Popular investment tracks：Elderly friendly kitchen products、cooking robot、Intelligent management technology for refrigerators